Archive for June 14th, 2006

Take the Hassle Out of Managing by Using a VA

Wednesday, June 14th, 2006

Take the Hassle Out of Managing by Using a VA

No matter what business you are in if you are self-employed, you are a manager. It could be managing as many as 150 employees or as little as 3. Regardless of the amount of people, the time spent keeping track of projects, calculating the books, following up with emails to clients, and spending hours on the phone can take the time away from your business.

Many individuals become self-employed due to the luxury of working on their own schedule, developing a business, not answering to any boss, and many times, working in a career at which they love. The ironic part is no one realizes that self-employment is not just about delivering a service or product to the client. All the backend and HR part to the business also has to be done by the self-employed individual.

How can a Virtual Assistant take the hassle out of managing?

To answer this question, a VA can do it all! From answering phone calls, emails, instant messages, to organizing employee records, distribution sheets, and payroll. Think about the amount of time you spend each day just managing while you could be spending the time actually working on projects.

For example, you work as a real estate agent. Many of your inquiries come through the internet from your website on email. Depending on the request, time is spent responding to the email or making a phone call to have a conversation with a potential client. There is never a guarantee of the sale and sometimes just managing this end of the business can be an all day event.

A real estate VA can do the responding for you. These assistants have a large source of knowledge and experience in the real estate field. Many have been involved with real estate and know the ins and outs, the rules, and how to fill out all the paper work without question.

All the legal documents, title documents, phone calls to mortgage lenders, and other realtors can all be done by a Virtual Assistant. Your VA can be anywhere in the world and work as if they were right in your own office.

Managing your clients and work does not have to be an individual chore. Virtual Assistants are here to help take the hassle and stress away so your energy can be focused on the product or sale.

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Real Estate Drip Email Campaigns

Wednesday, June 14th, 2006

Real Estate Drip Email Campaigns

Real Estate is always changing with new homes and price reductions, how can a realtor keep all of their clients informed of the changes. A Virtual Assistant or VA is the new way of a personal assistant right at your fingertips! VA’s are knowledgeable in all the newest programs when it comes to marketing your business.

When internet leads occur through a website or referral program, many times the prospect is not ready to be contacted immediately by a live person. The internet allows “window shopping” type behavior and when a form is filled out, it doesn’t mean the person is interested at that second to buy. Many times the prospect wanted to search around to become familiar with the homes in a certain area.

Potential clients are aware that searching online gives them more opportunity to browse what is on the market before contacting a real estate agent. Searching online gives buyers a no stress way of finding out about the market values for properties and the rate they are selling for. Before the internet, searching through the MLS listings was impossible but today consumers want to be more in control of their house selling and buying purchases.

Many potential clients begin their search six months to a year prior to making a move. By incorporating a Drip Email campaign, it allows realtors to stay in touch with their prospective clients until they are ready to move forward. The Drip Email campaign takes the potential clients email and sends automated messages which provide helpful information until they are ready to speak with you personally.

Virtual Assistants know more about internet forms of advertising than anyone else. If you decide to try and do your own Real Estate Drip Email Campaign, always use upbeat, positive words.

Some things to remember when planning to conduct a Drip Email campaign:

  • A link to your website in all emails.
  • Always use the BCC or blind carbon copy option so every potential client email addresses are hidden.

Always offer an unsubscribe option in every email

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Auto Responders

Wednesday, June 14th, 2006

Real Estate Email Auto Responders

With any business, especially real restate, the more information and the quicker the response the better. In today’s fast paced environment of business sales, the competition to be number one and ahead of the game is a necessity. Email auto responders are a great way to respond to client’s who ask questions or require more information about who you are and what you can do for their business.

Auto responders are special email addresses that automatically reply with a prewritten message. Auto responders are only used to handle certain inquiries like requests for the real estate market or a homebuyer’s checklist. If a visitor wants a specific article mailed to them, by using a certain online form, the article can be automatically emailed to them without the realtor ever clicking send.

An email auto responder works like this:

  • The visitor fills out a form on the website asking for more information and this process automatically places their name and email address into your listserv

Or

  • The Virtual Assistant or Realtor enters the client’s name into the system to generate the automatic emails.

Many Real Estate agents use auto responders for a few purposes.

1)When the client is asking for real estate listings to be sent directly to them, automatic emails can be sent without the realtor spending time searching.

2)Weekly emails can be sent with useful and important information concerning the real estate market and mortgage rates.
3)Each email sent is personalized with the receiver’s name.
4)HTML and text can be sent.
5)Different campaigns can be set up for different purposes.
6)It saves time. When there is time, the realtor can write a few emails and save them to be used for an auto responder campaign to new clients and consistent clients.

Clients should be made aware that emails will be delivered weekly when they sign up. On all emails, always offer an unsubscribe option. There are a few different ways of conducting an email auto responder campaign. Virtual Assistants can set these up without the realtor ever having to write one email.

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About Kandra Hamric and Assistant For Real Estate.com

Wednesday, June 14th, 2006

Kandra Hamric, a Real Estate Professional Assistant certified through the National Association of Realtors, has taken her years of expertise and brought it to the internet. As a Virtual Assistant or VA, Kandra’s leadership skill has led to many successful closings with no stress or hassle by the Real Estate agent. Kandra takes care of all the specific details of a project from start to completion to guarantee each project is perfect!

Client’s continually work with Kandra due to her strong background and years of experience in real estate sales; as well as her understanding of what it takes to make a business grow. Holding a board position with the Michigan Virtual Assistant Association (MIVA), Kandra continues to mentor potential new VA’s entering the field.

With her creative approach to sales, having patience, understanding, constant contact, and strong listening skills; Kandra always produces the greatest profits for every client. With the need for success, Kandra is always learning new ways to drive business sales.

A certified Home Stager, a Notary, a mentor; Kandra does it all!

Through phone, email, instant messaging, or webcam, Kandra is available. She is always ready for the next project and her enthusiasm shines through every conversation. With the computer skills of a guru, and the personality which makes you feel as if you are in the same room; Kandra continues her multi tasking ways to be the backbone of many of her client’s success with their own business.

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Delegating to a Virtual Assistant

Wednesday, June 14th, 2006

Delegating to a Virtual Assistant

A Virtual Assistant can be a massive benefit for any small business – but what exactly do they do? And how do they do it?

There are many day-to-day tasks that can be delegated to a Virtual Assistant. For instance, simply forwarding all incoming telephone calls to your VA will allow him or her to filter out unwanted calls. This filtering is important when it comes to communications with your customers. Any assistant would be typically charged with taking calls and making bookings. A Virtual Assistant – thanks to the modern age of technology – is just as able.

You can give your VA access to your diary system and emails, enabling them to book meetings, reply to mail on your behalf, dig out that vital email from 6 months ago that you misfiled and even log reminders for you to complete particular tasks, as well as manage your contacts list.

It is important of course to hire a Virtual Assistant according to their skills. In a Real Estate business, a considerable amount of information will need to be recorded about each client and the properties involved. As such, a VA with database skills is very desirable. Similarly, if you’re delegating tasks such as bookkeeping and billing, spreadsheet and tax knowledge is important for your VA to possess.

These two examples would normally require the assistant to be available on your business premises, whether that is a dedicated office space or a box room. But thanks to software such as Symantec’s “PC Anywhere”, both you and your VA can work on the same document, stored either on your PC or your assistant’s. Meanwhile you could work with your assistant on a complicated piece of work utilizing this remote viewing software and an instant messaging (IM) application such as MSN, Yahoo or AIM in order to make suggestions.

A fax machine meanwhile can prove vital if you have all business mail filtered by your Virtual Assistant. Any documents that require signatures can be faxed from the VA’s fax machine to you and back again. Your VA really can be based ANYWHERE in the world!

You might want to conduct meetings with your VA over the telephone – or even business meetings with your Virtual Assistant present utilizing conference call facilities. Alternatively, a webcam system (again via an IM program) might be used for online conferencing or simply to illustrate information quickly.

These systems are successfully utilized in Real Estate and other businesses across the country in day to day business – don’t worry if your knowledge of how to implement them is weak, as your Virtual Assistant will know exactly how to get started!

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The Benefits of Hiring a Virtual Real Estate Assistant

Wednesday, June 14th, 2006

The Benefits of Hiring a Virtual Real Estate Assistant.

You run a busy Real Estate business. Business is booming, and you have more and more clients every week. But with overturn in business comes an uproot in administration… fully-trained permanent staff is hard to come by, while temporary staff often require training – what can you do?

More and more, Real Estate businesses are turning to “Virtual Assistants” (or VAs). With the amazing communication possibilities offered by the Internet, businesses across the country are turning to Virtual Assistants to provide administrative assistance at a moments notice.

Never heard of a Virtual Assistant? Over the last five years administrative services provided by these means have been slowly thriving, and featuring in the news reports of the BBC among others. Virtual Assistants are more than just cyber secretaries; charging hourly rates which allows many to be considered entrepreneurs.

Full-time staff might be well trained, but they also require office space and computer hardware, a telephone, demand holidays and it is really hard to find a truly competent administrator that isn’t already snapped up by a corporation or a competitor. It is estimated that full-time staff actually cost an organization three times the annual salary in holidays and benefits! Temporary staffing solutions, meanwhile, come with added stresses – while hiring them for a few hours a week might seem ideal, as soon as a permanent position becomes available you’ll be left with no temp and lots of paperwork.

Virtual Assistants really are a godsend. They only bill for the hours they have worked, come ready-trained, and don’t have the standard overheads that come with fully employed staff such as tax and holiday pay. They make themselves available by utilizing the latest communications technology such as cell phones, instant messaging and email, and have all of the same clerical and conveyance skills of the real-life Real Estate administrator. Working from home they can also utilize snail mail if necessary, and many even provide web development, desktop publishing and event planning services.

All of these skills underline the benefits of contracting a Virtual Assistant to your Real Estate business. No longer should you worry about contacting hard-to-reach clients or answering the phone – a Virtual Assistant can take care of these things for you and at the same time contribute to your Real Estate brand.

The Virtual Assistant industry itself is taking off in quite a big way, with very professional and polished websites advertising these services are listed on Google. With the massive benefits involved in contracting such services, your Real Estate business could reap huge rewards from utilizing a Virtual Assistant as your business continues to thrive.

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Branding Your Real Estate Business

Wednesday, June 14th, 2006

Branding Your Real Estate Business

If you are a real estate agent, you know how competitive the business is. Thousands become agents every year. And thousands quit. Why? Many rookie real estate agents make the mistake of treating their career as merely a typical 9-5 office job. It isn’t. Real Estate is fiercely competitive, and most of the agents who find success do so by effectively branding themselves.

Effective branding of a real estate business is very often what separates good real estate agents from mediocre ones. Your task as an agent is to make people think of YOU in your property area when they are thinking of buying or selling a home. But how do you brand yourself this way without unlimited finances?

Coordinating your entire sales message around a few key points is a beginning. First of all, many agents find it helpful to focus their business on a certain type of client with which they have a good rapport or personal experience. This is an effective strategy to differentiate yourself in the public’s mind. If you are just ‘a real estate agent,’ you are just one of millions. But if you focus on one area, it makes it a lot easier to brand yourself to stand out from the crowd.

For example, an agent who has a lot of experience with senior citizens and their issues could choose to brand herself as an expert in the downsizing senior real estate process. This could include everything from helping to find an auctioning firm to clear the family home of its contents, selling the home, to helping them purchase a new, smaller home.

Once you have chosen your niche, the next step would be to focus all of your real estate branding on that niche. Your business cards should say something like “Your senior real estate expert in Northern Virginia,” for example. Your Website should have the same senior-related theme, as well. Any newsletters, flyers or signs you use in advertising should be branded in the same way. All of these pieces of the marketing puzzle should use the same color scheme, fonts and layout, as well. This will help to cement your brand in the public’s mind.

If you are branding yourself as an expert in senior real estate, it would be helpful to go to senior centers, churches and other senior focal points. Make sure your branded sales materials are available for people to pick up.

Once you choose your niche in the real estate market and focus all of your marketing materials on that message, stay focused on it relentlessly! Everyone you talk to, every contact you make, people should understand your focused, branded message. Once you have done all of these things, your real estate business will be effectively branded and you are on your way to a successful real estate career!

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Faux Finishing

Wednesday, June 14th, 2006

Faux Finishing

The term “Faux Finishing” refers these days to any kind of decorative finish given to walls, flooring or furniture. Methods such as stenciling, antiquing or lacquering can create all sorts of new looks in any property, and improve the chances of its sale.

There are a large number of different techniques that can be applied in order to improve the interior and exterior of a piece of real estate, to maximizing its sale potential. Coupling Faux Finishing with other concepts such as home staging will be instrumental in attracting prospective buyers into giving your property serious consideration.

Where you once had a troublesome crack in a plaster wall, employ a technique such as Venetian Plastering. This is a three-coat plastering technique, which employs a thin layer of Venetian plaster which is allowed to dry completely, followed by a thicker layer applied in a criss-cross manner. Once fully dried, a third thinner layer is applied, dried and sanded; and you have a brand new wall.

There are many instruction manuals and websites that fully illustrate the benefits of faux finishing, not just to enhance your real estate for a sale but to improve your home interior for your own domestic purposes.

A bland kitchen surface can be given a new lease of life with a marbling effect. This technique utilizes three shades of green paint, a natural sponge and high-gloss polyurethane to give the surface a marble-like shine.

Alternatively, you might want to give items in your property an old-time rustic look. This is where the extremely popular method of crackling would be used. Crackling is the practice of giving wooden furniture an “aged” look by replicating the crackled finish that occurs over time. Special paints can be purchased to apply this effect, and it is quite striking; some have even speculated that the crackled effect is better than the time-worn original.

On the subject of time-worn originals, this effect can be simulated in other ways, such as the distressing technique, which involves removing stain on doors and chairs with #180 to #220 grit sandpaper. It’s a great technique that works wonders!

Remember, there are many more techniques which can be employed to enhance the interior of your real estate in preparation for a sale. You can find many more ideas on the web or in a library or book shop, as well as keeping an eye on the DIY shows on television.

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Home Staging

Wednesday, June 14th, 2006

Home Staging

This is a vital concept when selling your real estate. Your property has to look exquisite, astonishing, enticing and lip-smacking good. Outside and inside.

The first thing any prospective buyer is going to see is the exterior of your property. So tidy it up. Repaint whatever you can, clean up your front yard and driveway, clean your windows. Mow your lawn, tend to your flower beds, and keep any outdoors fixtures clean. Also pay attention to the sidewalk outside your house, and give it a sweep. If you can entice the prospective buyer from their car and into the house, then you are well on your way to selling your home.

It’s all about creating the right impression – and first impression to remember.

Following the outside example, you should make sure that your interior is clean, tidy and spacious. Don’t forget to clean you windows inside, and pay attention to your window sills and frames. You should also make sure that your bathroom is spick and span, and your closet space organized and tidy.

You also need to consider the layout, décor and space of your interior. Is your home littered with various paraphernalia that has no meaning to the prospective buyer? Religious artifacts in particular should be removed prior to a viewing; not everyone has the same belief systems, and this is all about selling your real estate.

Similarly, you should consider removing family photos from prominent positions. Your prospective buyer wants to visualize their own photos or art in a particular wall space, not yours. If your pictures are out of site, the buyer can focus on the property. Don’t forget to check that all of your light-bulbs are working, and if any require changing, change them!

Your décor should be reviewed, and altered to improve the impression of space. Overbearing colors can create a cramped atmosphere, and should be replaced with neutral whites to allow the prospective buyer to consider the possibilities of the vast living space you seem to have with its glowing white walls! Any unnecessary appliances such as vacuum cleaners, toasters and games consoles should also be packed away.

For your real estate to show well, home staging is one of the top factors when selling your home.

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How to coordinate colors when decorating

Wednesday, June 14th, 2006

How to coordinate colors when decorating

The rooms of your house are like the clothes on your body. Everyone has to look at them, so if the colors don’t match you are going to look ridiculous. There are, of course, rules to follow when it comes to coordinating colors for any purpose.

Color is possibly the most important aspect of interior design, and sets the tone for your room. Appropriate color schemes affect the overall look of the room and contribute hugely to the finished décor. We are not just talking walls, but carpets and furniture too – sky blue walls with yellow chairs just wouldn’t look right!

The first thing to do is to decide whether your color scheme matches your furniture, or whether you’re buying furniture to match your color scheme. Existing fittings and fixtures should also be considered and serious thought given to how they might fit in to the mix. Curtains, drapes and blinds should also be considered – they’re part of the room “package” too! In extreme cases you should consider how home entertainment systems will fit in. Warm reds and oranges won’t look good with metallic-finish widescreen televisions and stereo systems.

And colors like reds and oranges should be kept together. You should consider the “color wheel,” easily acquired in DIY and décor emporiums or even on the Web – and examine what colors actually match. Colors that are opposites; red and green, purple and amber, blue and orange, would be considered “complementary,” and should only be used under the correct lighting.

Groups of similar colors are popular, as are “triplets” of color, groups of three colors with the same “hue,” such as an Autumnal yellow, ochre and brown. Alternatively, you might link two vivid colors with a lighter “interim” color, such as purple, powder blue and blue.

Ornaments, soft furnishings and tables can be given the “interim” color, while floors and walls should be given the vivid choices. You will no doubt find your own ideas are enhanced by the use of color-coordination as you redecorate your real estate to suit your style and find that you truly are living in your dream home.

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