With any business, especially real restate, the more information and the quicker the response the better. In today’s fast paced environment of business sales, the competition to be number one and ahead of the game is a necessity. Email auto responders are a great way to respond to client’s who ask questions or require more information about who you are and what you can do for their business.

Auto responders are special email addresses that automatically reply with a prewritten message. Auto responders are only used to handle certain inquiries like requests for the real estate market or a homebuyer’s checklist. If a visitor wants a specific article mailed to them, by using a certain online form, the article can be automatically emailed to them without the realtor ever clicking send.

An email auto responder works like this:

• The visitor fills out a form on the website asking for more information and this process automatically places their name and email address into your listserv

Or

• The Virtual Assistant or Realtor enters the client’s name into the system to generate the automatic emails.

Many Real Estate agents use auto responders for a few purposes.

1)When the client is asking for real estate listings to be sent directly to them, automatic emails can be sent without the realtor spending time searching.

2)Weekly emails can be sent with useful and important information concerning the real estate market and mortgage rates.
3)Each email sent is personalized with the receiver’s name.
4)HTML and text can be sent.
5)Different campaigns can be set up for different purposes.
6)It saves time. When there is time, the realtor can write a few emails and save them to be used for an auto responder campaign to new clients and consistent clients.

Clients should be made aware that emails will be delivered weekly when they sign up. On all emails, always offer an unsubscribe option. There are a few different ways of conducting an email auto responder campaign. Virtual Assistants can set these up without the realtor ever having to write one email.