Real Estate is always changing with new homes and price reductions, how can a realtor keep all of their clients informed of the changes. A Virtual Assistant or VA is the new way of a personal assistant right at your fingertips! VA’s are knowledgeable in all the newest programs when it comes to marketing your business.

When internet leads occur through a website or referral program, many times the prospect is not ready to be contacted immediately by a live person. The internet allows “window shopping” type behavior and when a form is filled out, it doesn’t mean the person is interested at that second to buy. Many times the prospect wanted to search around to become familiar with the homes in a certain area.

Potential clients are aware that searching online gives them more opportunity to browse what is on the market before contacting a real estate agent. Searching online gives buyers a no stress way of finding out about the market values for properties and the rate they are selling for. Before the internet, searching through the MLS listings was impossible but today consumers want to be more in control of their house selling and buying purchases.

Many potential clients begin their search six months to a year prior to making a move. By incorporating a Drip Email campaign, it allows realtors to stay in touch with their prospective clients until they are ready to move forward. The Drip Email campaign takes the potential clients email and sends automated messages which provide helpful information until they are ready to speak with you personally.

Virtual Assistants know more about internet forms of advertising than anyone else. If you decide to try and do your own Real Estate Drip Email Campaign, always use upbeat, positive words.

Some things to remember when planning to conduct a Drip Email campaign:

• A link to your website in all emails.
• Always use the BCC or blind carbon copy option so every potential client email addresses are hidden.

Always offer an unsubscribe option in every email