Here’s a tip for Real Estate Agents and others.
I see a lot of websites that talk about the agent- I do this, I hold these designations, I am this. People don’t care!!! They want to know what is in it for them. When writing webcopy it is important to include – “What’s in it for me?” If you gear your website writing towards the customer you will see better results. Hit the hot buttons! Maybe they are a FSBO searching for an agent. They are sick of trying to sell their home on their own. Talk about how daunting it can be and what you can do to “save the day”
If you think you have great copy content or if you think you might need a re-write, post a comment and we will be happy to take a look at it.
