When real estate agents are just getting started with putting their sites on the web, many are excited. Many agents, however, don’t recognize that there are steps that need to be taken to create an effective site – a site that ranks well with the search engines, a site that people will want to visit because it provides great content.
And that poses a problem. Without working with someone more experienced – like an assistant for real estate who can create and update your real estate website – these agents will struggle, trying to do anything in their power to improve their site ranks.
Don’t believe me? This article sheds some light on the topic. Here’s an excerpt:
I could not find it anywhere (didn’t really look long) but heard that Matt Cutts in the past has mentioned that he does not like the reciprocal linking that Realtors engage in. Supposedly, he had mentioned this several times over the last few years but has not done anything about it.
Real estate agents trade links with other agents around the country and world with the argument that we refer business to each other so therefore it is a legitimate link exchange and not done for the sole purpose of pumping up our rankings. This may be true in some instances but for the most part it is bologna. I would venture to say that 95% of the agents who trade links do so to achieve higher rankings in the results. That was the only reason I did it. What was the likelihood that a visitor to my Sarasota, Florida website was there to find an agent in Albuquerque, New Mexico? The only reason I ever traded a link with an agent outside Florida was to get to number 1 in Google.
In the beginning, when I knew absolutely nothing, I was told to trade links with anyone and everyone. I did that for awhile. Then someone told me to only trade with people in the real estate industry. So, I changed it up and did that. The link exchanging worked. I wasn’t number 1 but was on the first page for a couple key phrases.
Fast forward a little bit, I changed to a more search engine friendly website, traded links sporadically, added plenty of original content, included and updated a blog frequently. My overall goal was to become an authority site and build a valuable, useful website to people looking for anything real estate related in Sarasota, Florida. I simply wanted to make a website better than my competitors. Eventually, I became number 1 for the most sought after key phrases in my market and was on the first page for hundreds of phrases. I got there by having a better website than most. That is a great thing about the Google search engine. It generally does the best job of providing relevant results.
Yes, for your site to be noticed it takes having links – but they should be built naturally. An experienced assistant for real estate can help you to accomplish that.
That’s not to say that your site will be a success overnight – though it might be – it’s just to say that we have the tools and experience to get your real estate website noticed.
Kandra Hamric – Real Estate Virtual Assistant
Let an assistant for real estate’s experience get your website to the top.
Assistant For Real Estate Blog
888-REVA-USA (738-2872)
