There are three types of real estate agents. The first group loves designing their own listing brochures and couldn’t dream of letting anyone else come near the project. The second group are perfectionists – they like designing their own listing brochures, but they can spend an hour or more nudging a single photo to the left, then the right, then the left, then the right trying to get it into a spot that’s absolutely perfect; once they get that set, they move on to the next photo or a text box or a font. . . Then there’s the third group – the agents who know that they just don’t have an eye for design.
If you fall into the first group, congratulations – keep just keep this in mind if there comes a time when you just don’t have the time to design them on your own. If you fall into one of the other groups it’s time for some good news: it’s possible to find and choose a real estate assistant who can design listing brochures for you.
Perfectionists – you know who you are – think about how much more time you would have (and how many more listings you could get) if you were to let someone else design your brochures for you using whichever software you specify. Those of you who are, well, design-challenged, consider how much more effective your marketing brochures could be if they were well-designed so that only the best photos were used, the best features were showcased and everything looked great.
Well designed listing brochures are essential for marketing homes – even in this age of the internet and internet marketing. With the right real estate assistant on your side, you’ll have no trouble at all producing top quality listing brochures every single time.
Kandra Hamric – Real Estate Virtual Assistant
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