More and more frequently, real estate agents are using email marketing as a tool for promoting their businesses. A real estate assistant (or a real estate VA) who is familiar with electronic newsletter design and programming can make sure that you use it to its maximum benefit.
For example. your real estate assistant can make sure that you are using the right program for delivering your message – Constant Contact, Rainmaker; each program has its own advantages and disadvantages. Your assistant can fill you in and help you choose.
Likewise, when designing the template for your electronic newsletter, your real estate assistant can keep the look similar to that of your website or blog so that your brand remains constant regardless of the medium through which it’s sent. Likewise, she can ensure that a text based message is also available for subscribers who would prefer a leaner version of the message.
She can ensure that the first message that goes out is clear and welcoming and really lets subscribers know what to expect, and can make sure that – in order to comply with privacy standards – there is a way that they can unsubscribe if they wish to.
Your real estate assistant can make sure that every message you send out is targeted, that you’re sending relevant information to those who really want to receive – and the best part is that when that message goes out, it won’t overtake your other marketing efforts by consuming all of your time and attention.





