Some real estate pros make the choice to work with a real estate assistant simply because they don’t know how to fit everything that they need to do into their work day. What those agents and investors don’t always recognize is the wide variety of services that their real estate assistant can provide.
Rather than setting your real estate assistant up simply to answer calls that come in, consider having her work on triaging your email so that you can address urgent questions first. Rather than having her simply submit listings to the MLS, allow your real estate assistant to take control over making changes, adding the listing to your website or even sending information about it out in an email to those buyers who are looking for similar properties.
Similarly, if you’re using your real estate assistant to help manage the content on your website, why not look at having her create a daily blog that helps you to get the word out about the services that you offer more effectively (and keep driving traffic to your website)?
Everyone has tasks that they want to be sure are completed. However, with just a little bit of thinking ahead, a little bit of looking at the big picture each one of those tasks is just a gateway to something bigger – something that could be even more effective for marketing your business.
