Rather than focus on what a real estate assistant can do, let’s look at what a real estate assistant should be able to do.

When you’re working in real estate, you should have an assistant who can:

1. Help you to focus on your marketing strategy and help you to improve it.
2. Create professional listing presentations that set you apart from your competitors.
3. Provide buyers and sellers alike with the information that they need to keep the process of buying or selling a home as simple as possible.
4. Inspire confidence in the buyers and sellers you’re working with.
5. Pick up the slack at the office when you’re going to be in the field all day – even if he or she works virtually: keeping emails triaged and making sure calls are answered.
6. Make sure that your schedule is manageable.
7. Focus on the tasks that you’re just not as good at – say, internet marketing, writing a blog or articles or press releases, staging the homes that you’re selling, etc.

If your real estate assistant – or your real estate virtual assistant, depending on whether you’re working with someone who is in your office or who is helping you from afar – isn’t able to fulfill those tasks, you may want to consider making getting a new assistant a priority. And, as always, if you don’t already have a real estate assistant it just might be time to look into getting one.

This entry was posted on Tuesday, January 29th, 2008 at 11:30 am and is filed under *Real Estate Assistant. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.