In any real estate market, prospecting is something that’s important for agents - whether they typically work with buyers are sellers, there’s a need to reach out and make some phone calls to bring in additional clients. A real estate assistant can do a great deal to help with your prospecting.

For example, many agents will look for prospecting advice and come across a message like this one:

(source)For example, if you have listings in a certain neighborhood, you can call that neighborhood:

- You can call to get buyers, by asking “Who would you like to move into your neighborhood?”
- You can call to get sellers by asking, “Who in your neighborhood has been talking about, or even whispering about moving?”

If you’re calling your sphere of influence, and after chatting with them and making a connection, you can say,” I have been meeting some very good independent contractors lately, such as plumbers, electricians and so forth. If you’re looking for someone, please consider me your referral source. I’ll be happy to help.”

Now that you’ve given this resource to them it will be easy to say to them as you are completing the conversation, “When you hear of anyone who’s thinking of buying or selling, please call me with their name and number. I will be happy to follow up and make sure that their real estate needs are taken care of.”

What’s this have to do with working with a real estate assistant?

When you’re uncomfortable with prospecting, you’ll find that it’s important to work with a real estate assistant who understands why it is such an invaluable tool. When you do, you’ll find that you can have your real estate assistant create great scripts for every scenario that you’ll face when it comes to prospecting. If you need to be sure that you’re reaching sellers in a given neighborhood, you can have the right message created; same if you’re looking for investors or any other group of prospective clients.

Your real estate assistant may not make the calls for you, but she sure can help to make the process simpler. See for yourself the benefits that the right real estate assistant can provide.