If you read the earlier post about challenges with an ebook from Lulu.com, you probably have a sense of just how frustrating it can be to a customer or a client when they are receiving only part of the information. While you don’t charge your prospects for your real estate marketing materials, there’s a little bit of the same urgency: you need to be sure that when you send out real estate marketing materials, the information that your clients and prospects are looking for will be available to them.
Simply put, it doesn’t make sense to include photos of a property on an info sheet and to neglect to add the address of the home that is for sale. Similarly, it doesn’t make sense to not include contact information on your web site or to forget to put your web site and blog addresses on your business cards or letterhead.
When you’re working with the right real estate assistant, you’re going to find that your real estate marketing materials can be checked out to make sure that the information that your clients and prospects are going to need will be accessible to them - regardless of which focus your real estate marketing has.
