Whether or not you stayed up for the Tonight Show with Jay Leno Thursday night (or just caught the replays on the news yesterday), there’s a marketing lesson that was hard to miss – when the President took his message to the late night couch, he wasn’t trying to reach out to those individuals who follow the news closely, he was looking to meet people where they are. When you look at your real estate marketing, this is a lesson that you’re going to want to keep in mind.
Real estate marketing isn’t just about making sure that buyers and sellers in your farm area know about your business and the services that you have to offer. Similarly, your real estate marketing shouldn’t be all about making sure that buyers are aware of a particular home.
While both of those things are a part of the real estate marketing process, what you’re going to find is that the key is reaching people where they are. If you’re offering home selling tips to sellers in your area, for example, you may want to look at podcasts as a real estate marketing tool – something that sellers can download and listen to in the car or even while they are at the gym.
In other words, when you’re thinking about real estate marketing, you’re going to want to go beyond the basics. Remember that there are a number of people who are looking at buying or selling a home that aren’t going to start their search for information in a traditional way; by working with a real estate assistant who understands less traditional forms of marketing, you can be sure that you are able to reach your prospects where they are.





