Real Estate is always changing with new homes and price reductions, how can a realtor keep all of their clients informed of the changes. A Virtual Assistant or VA is the new way of a personal assistant right at your fingertips! VA’s are knowledgeable in all the newest programs when it comes to marketing your business.

When internet leads occur through a website or referral program, many times the prospect is not ready to be contacted immediately by a live person. The internet allows “window shopping” type behavior and when a form is filled out, it doesn’t mean the person is interested at that second to buy. Many times the prospect wanted to search around to become familiar with the homes in a certain area.

Potential clients are aware that searching online gives them more opportunity to browse what is on the market before contacting a real estate agent. Searching online gives buyers a no stress way of finding out about the market values for properties and the rate they are selling for. Before the internet, searching through the MLS listings was impossible but today consumers want to be more in control of their house selling and buying purchases.

Many potential clients begin their search six months to a year prior to making a move. By incorporating a Drip Email campaign, it allows realtors to stay in touch with their prospective clients until they are ready to move forward. The Drip Email campaign takes the potential clients email and sends automated messages which provide helpful information until they are ready to speak with you personally.

Virtual Assistants know more about internet forms of advertising than anyone else. If you decide to try and do your own Real Estate Drip Email Campaign, always use upbeat, positive words.

Some things to remember when planning to conduct a Drip Email campaign:

• A link to your website in all emails.
• Always use the BCC or blind carbon copy option so every potential client email addresses are hidden.

Always offer an unsubscribe option in every email

With any business, especially real restate, the more information and the quicker the response the better. In today’s fast paced environment of business sales, the competition to be number one and ahead of the game is a necessity. Email auto responders are a great way to respond to client’s who ask questions or require more information about who you are and what you can do for their business.

Auto responders are special email addresses that automatically reply with a prewritten message. Auto responders are only used to handle certain inquiries like requests for the real estate market or a homebuyer’s checklist. If a visitor wants a specific article mailed to them, by using a certain online form, the article can be automatically emailed to them without the realtor ever clicking send.

An email auto responder works like this:

• The visitor fills out a form on the website asking for more information and this process automatically places their name and email address into your listserv

Or

• The Virtual Assistant or Realtor enters the client’s name into the system to generate the automatic emails.

Many Real Estate agents use auto responders for a few purposes.

1)When the client is asking for real estate listings to be sent directly to them, automatic emails can be sent without the realtor spending time searching.

2)Weekly emails can be sent with useful and important information concerning the real estate market and mortgage rates.
3)Each email sent is personalized with the receiver’s name.
4)HTML and text can be sent.
5)Different campaigns can be set up for different purposes.
6)It saves time. When there is time, the realtor can write a few emails and save them to be used for an auto responder campaign to new clients and consistent clients.

Clients should be made aware that emails will be delivered weekly when they sign up. On all emails, always offer an unsubscribe option. There are a few different ways of conducting an email auto responder campaign. Virtual Assistants can set these up without the realtor ever having to write one email.